Client: IDA (International Dark-Sky Association)
Audience: Everyone living in the city, but more targeting to the next generation (the younger audience)
Deliverable: PSA, Motion Graphics
My Role: Motion Designer, Scriptwriter & Graphic Designer
International Dark-Sky Association (IDA) is the recognized authority on light pollution and is the leading organization combating light pollution worldwide founded in 1988. IDA is dedicated to protecting the night skies for present and future generations. As the light pollution is getting server, IAD wanted to start a new campaign during the international dark sky week to raise awareness, specifically educating the younger generation to be aware of the severe consequences of light pollution.
This is a PSA with an explainer approach. Enjoy :)