![](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/0f688455-679e-47d9-9f66-90ff2445cf74_rw_1920.png?h=fab4849c3b17cc4198d61994dd912a93)
Client: Keeping Koi Cafe
Audience: Young Asian-American food consumers or those interested in Vietnamese cuisine
Deliverable: Branding/Identity, Social Media Campaign
My Role: Brand & Graphic Designer
Keeping Koi is an Ontario-based Vietnamese cafe that aims to create a community space for preserving and fostering Asian-Canadian roots and culture. They focus on only the best of ingredients and homemade items and seek to deliver high-quality drinks and recipes to their audience. We were tasked with creating a brand identity system that not only reflects these qualities, but also creates a fun and safe environment for its consumers.
Social Media Assets
![](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/88da54e9-65b7-4358-85b4-aa59f28a1c1a_rw_1920.png?h=0aad0e1703ea9605c5e9575c3073f06a)
Brand Facebook Banner
![Grand Opening Countdown Post](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/81e3b507-5094-4e80-8047-043880ee01d0_rw_1920.png?h=c5ff6bf9f5a193a6bbe5457e5d82dfbf)
Grand Opening Countdown Post
![Grand Opening Countdown Post](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/895911f9-2202-48c8-9d22-38919c47c25f_rw_1920.png?h=17049ede4a9a6bc7655e525b3a358ce8)
Grand Opening Countdown Post
![Grand Opening Countdown Post](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/ca1d1b76-9346-4dc9-a612-d26dc5e8b04a_rw_1920.png?h=29054529b6b1cd6c211453249123203d)
Grand Opening Countdown Post
![Grand Opening Announcement Post](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/39d0ece1-7a16-4545-94fd-8dac9a8174d9_rw_3840.png?h=2e812c2d7b207a17dc527ca0eb7a49bf)
Grand Opening Announcement Post
![Brand Identity Post](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/6e6837bd-a658-498e-9d63-4845ccd37b17_rw_1920.jpg?h=faa7b48b9a235da45ace7efa90447540)
Brand Identity Post
Brand Guidelines
![](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/5f53a338-57a7-49c2-b9da-668c41ad3cbe_rw_1920.png?h=cbb2210a1a481c60176b82687e73defe)
![](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/2c7bade0-0269-4f7c-a6be-ecbb756063f2_rw_1920.png?h=e647ff253f56cf58b4f2f58873da8930)
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![](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/e1c12ced-2c12-4190-9573-7a379ef46c57_rw_1920.png?h=57a06b42d11fbe5353911b7dc8bc383c)
![](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/33914363-ed56-4c86-8ef1-dd01a4c121e6_rw_1920.png?h=812c38e6747123fdd66cd223cb35d6c0)
![](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/136c2b6d-fe66-4fb7-a06a-1740a05ffaad_rw_1920.png?h=a6312ffb0ec72e582d70ac0d3787da04)
![](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/8ffeec94-9124-467e-a1f0-38f52342980a_rw_1920.png?h=8913cc6cf5090dec0314a32835e90190)
![](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/862f920a-44a4-4c57-a9ba-791af754e4c6_rw_1920.png?h=1d21335ee1092925bf50820927e1dfab)
![](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/2032a147-5514-4e09-b2ed-cb10c519b895_rw_1920.png?h=77fa25bbc544f75f2934fdbfcceabb98)
![](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/0ebcf5cd-c789-4253-9d02-72a4acc621bb_rw_1920.png?h=f19be16e4c82fbaa12af63273ae69a7b)
![](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/e569ec4b-2e13-4d1f-a471-ad1d505a862f_rw_1920.png?h=b19bd1d86c4e169ec15c3b637b7f7aa8)
![](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/ad9d5487-7dbe-4865-a3de-b93603474671_rw_1920.png?h=cf9ea1b04be85a9809ea2b49c89b5e6a)
![](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/c1785b80-a526-4189-92e6-1af4cb3fd74d_rw_1920.png?h=9417755bf97bb77d2e0c399cebf3212e)
![](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/3df556db-16d6-4a90-8b34-cd492b546c53_rw_1920.png?h=64c92a717b7c87e20c72ea6a7906766b)
![](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/f10c454a-5f99-4273-be37-5ec5a8544ffa_rw_1920.png?h=02604364704556a34424c18de70596c3)
Process
![](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/3a544563-cd46-4853-8674-5a7e5b43be8a_rw_3840.jpg?h=886b79f593760180cbc80f3a56f19eb9)
Concept Sketches
![](https://cdn.myportfolio.com/96c04661c9626eafcd6cac1ccf4f8542/336e291a-4b3a-4b24-b425-c11eea1a7552_rw_1920.jpg?h=21860729dd2d0e42bfe2f73a27696378)