Client: Here Buddies Creative Studio
Audience: Alcohol consumers who are willing to try new brands and liquor types
My Role: Designer & Illustrator
Here Buddies is a brand started with specialty toys and branch out to other product chains. The products are mainly delivered through online stores with offline stores focusing on experiences in large cities. Here Buddies was looking for a new identity to match with their upgraded branding story as a creative studio, who collaborates with trending artists/celebrities to produce creative IPs and provides their customers with the chance to “interact with their idols every day” through their products.
A fully developed new identity and brand guideline along with a new website align with the new branding to bring more enlightenment. Telling the story of the brand and behind the scenes stories of these creative IPs/characters, brings the audiences in and makes them feel that they are part of the brand.