Client: AHA Coffee Company
Audience: Consumers with high environmental consciousness
Deliverable: Packaging
My Role: Designer & Illustrator
AHA Coffee company is a coffee brand that aims to produce a high-end, excellent quality cold brew with a sustainable core value. Their coffee beans are 100% environmental-friendly from Columbia with the variation of light, medium, and dark roasted level offered to their customers. As the coffee pop culture is getting larger in the US, AHA was trying to get more market share and penetrate through the sustainable segment in the coffee market.
The changing illustration as an interactive element delivers the AHA experience while the customers consume the cold brew and wake up. And the offers the consumers a clean reusable glass jar after the coffee experience, which is fully sustainable.
